Antes de que se convirtiera en pecado la locura de disfrutar.
Before the madness of enjoyment became a sin.

Extravagance and abundance, returning to the etymology of the word lust. This wine embodies the lack of control towards the forbidden, the temptation. Taken to the current context Luxuria bifurcates into luxury and vice.

The photography direction reflects a simile between the wine and the forbidden fruit, the wine itself as the bottle that preserves the luxury,
temptation.
Design for wine label accompanied by illustrations that express the etymological connection between luxury and vice. Label printed in risography.
Analog photography taken with PentaxMG.